What's the difference between basic analytics and advanced analytics?

On the free plan you get basic analytics and on paid plans you get advanced analytics.

Basic Analytics

Basic analytics are essentially a total scan count for your QR code or short link. You can see the total number of scans and the total number of unique scans.

Advanced Analytics

With Advanced analytics, which is available on any of the paid plans you get more advanced analytics for each individual QR code, as well as analytics for all of the QR codes & short links in your workspace.

For an individual QR code, you can see a chart of the scans and you can filter the chart by date. You can also see a timestamp for each individual scan, which includes extra information like the type of device used and the estimated location of the scan.

For the workspace analytics you can see a chart of all of the scans for all of the QR codes in your workspace. These can also be filtered by date ranges, but they can also be filtered by tag, so if you want to compare the performance of a few QR at a time, you can add tags to them and then filter buy that tag in your analytics.

You can also see an overview of which types of devices are being used for the scans as well as an overview of the location estimates

As you can see, the advanced analytics give you much more than scan count and make it much easier to compare how your QR codes are performing.